During my 1.5 years of leading SNKRS/Nike App global user acquisition and retargeting, Yianni was my go-to resource when it comes to media buying on social. From first-hand experience, I can confidently recommend Yianni as an expert in UA strategy & innovation, data analytics, retention and retargeting planning, creative analysis, and more. It is not just his vast knowledge of digital marketing that impresses me, Yianni's work ethic, attention to detail, and growth mindset also set him apart as a successful marketer.

Yianni grew the Strayer paid social acquisition business from approximately 2% to 18% of our total lead generation, while maintaining competitive cost per enrollment. Technical platform knowledge combined with an in-depth understanding of audience building enabled our account to stay ahead of trends and proactively adjust consumer experience to drive action. This resulted in increases in the absolute volume of students as well as the actual lifetime value from this channel. Throughout our partnership, his digital expertise guided many key strategic and cross-functional initiatives that utilized upper funnel data joined with lifecycle metadata. Yianni would be an asset to any organization looking to scale acquisition and foster ingenuity.

Pillar helped us plan, launch, and scale a paid campaign for March Madness, one of the biggest events of our year. Combining their abilities to both understand our business goals AND expertise in optimization allowed us to scale spend efficiently while staying below our CPA goals.

Candidly, we work amongst many media buyers and I have to say I am thoroughly impressed with Yianni’s strategy, organization, knowledge and understanding of scaled next steps and how to generate performance. I’d argue he’s one of the best Media Buyers and Strategists we’ve worked with in some time